You’ve spent months, maybe even years, perfecting your product. You’ve sourced the best ingredients, refined the recipe, and designed beautiful packaging. Your marketing team has crafted what they believe to be the perfect sales materials to support your broker network. Yet, when you talk to your partners, you hear a frustratingly common story: they can’t…
Forcing your diverse range of food products—from frozen seafood to shelf-stable snacks—into a single, standardized information system is costing you sales. While it may seem organized on the surface, this one-size-fits-all approach dilutes your products’ unique strengths and leaves your sales partners scrambling for details. The consequences are significant, with studies showing that poor-quality data…
New product launches represent pivotal moments for food manufacturers. These strategic initiatives—often representing substantial R&D investment and market opportunity—succeed or fail based on how effectively the distribution network introduces them to market. Yet many companies undermine their launch potential through fragmented, inconsistent information distribution. Effective Launch Coordination The most innovative product cannot succeed if brokers…
Food manufacturing companies face a constant struggle to keep their broker networks equipped with current product information. When spec sheets become outdated, the consequences ripple throughout the sales process, creating inefficiencies and potentially costing valuable relationships with retailers and distributors. The Persistent Challenge of Spec Sheet Management Food manufacturing directors of sales understand the critical…
