You trust your food brokers to be the face of your brand, the champions of your product, and the drivers of your sales. But are you giving them the tools they need to succeed? According to recent industry research, a shocking 76% of sales reps say they don’t have the tools they need to do…
Your marketing team just spent a significant portion of its budget creating a stunning new set of sell sheets, brochures, and digital assets for your latest product line. They look fantastic. There’s just one problem: your brokers aren’t using them. This disconnect represents a massive, expensive problem. Your investment in your food product marketing materials…
You’ve spent years building your network of broker partners. You trust them to represent your brand and move your products. But what if the biggest threat to these valuable relationships isn’t your competition, but the daily friction you create for them? When your brokers can’t find the product information they need quickly, the foundation of…
Your long-term brokers are the foundation of your sales network. They are experienced, they have deep relationships with buyers, and they understand your brand inside and out. But as your product line grows and the market evolves, you may start to notice a troubling trend: the sales of your core, established products are starting to…
