You’ve likely heard the statistic that a staggering 70% of content created by marketing is never used by sales. While it’s easy to point fingers at the content itself, the reality is that this is often a symptom of a much deeper problem: a fundamental breakdown in communication between manufacturers and their sales partners. In…
You trust your food brokers to be the face of your brand, the champions of your product, and the drivers of your sales. But are you giving them the tools they need to succeed? According to recent industry research, a shocking 76% of sales reps say they don’t have the tools they need to do…
You’ve spent months, maybe even years, perfecting your product. You’ve sourced the best ingredients, refined the recipe, and designed beautiful packaging. Your marketing team has crafted what they believe to be the perfect sales materials to support your broker network. Yet, when you talk to your partners, you hear a frustratingly common story: they can’t…
Your marketing team just spent a significant portion of its budget creating a stunning new set of sell sheets, brochures, and digital assets for your latest product line. They look fantastic. There’s just one problem: your brokers aren’t using them. This disconnect represents a massive, expensive problem. Your investment in your food product marketing materials…
You’ve spent years building your network of broker partners. You trust them to represent your brand and move your products. But what if the biggest threat to these valuable relationships isn’t your competition, but the daily friction you create for them? When your brokers can’t find the product information they need quickly, the foundation of…
Forcing your diverse range of food products—from frozen seafood to shelf-stable snacks—into a single, standardized information system is costing you sales. While it may seem organized on the surface, this one-size-fits-all approach dilutes your products’ unique strengths and leaves your sales partners scrambling for details. The consequences are significant, with studies showing that poor-quality data…
Email revolutionized business communication—until it didn’t. For food manufacturing companies managing extensive broker networks, email has transformed from solution to problem. The “Reply All” storms, lost attachments, and buried updates that characterize email-based product information sharing create significant operational inefficiencies and sales obstacles. When Email Fails Food Manufacturers The limitations of email for distributing product…
In the competitive food manufacturing industry, broker meetings with retail buyers represent crucial moments of opportunity. These interactions often determine whether products gain valuable shelf space or remain in the warehouse. When brokers can’t immediately access the information buyers request during these meetings, opportunities evaporate. When Information Access Matters Most Picture this scenario: your broker…
New product launches represent pivotal moments for food manufacturers. These strategic initiatives—often representing substantial R&D investment and market opportunity—succeed or fail based on how effectively the distribution network introduces them to market. Yet many companies undermine their launch potential through fragmented, inconsistent information distribution. Effective Launch Coordination The most innovative product cannot succeed if brokers…
When food manufacturing sales directors evaluate their priorities, organizing sales materials rarely tops the list. After all, creating excellent products and building strong distributor relationships seem far more pressing than filing systems and document management. However, this oversight may be more costly than most realize. Quantifying the Hidden Expenses of Information Chaos Disorganized sales materials…
