Why Your Brokers Aren’t Using Your Food Product Marketing Materials (And How to Fix It)

Your marketing team just spent a significant portion of its budget creating a stunning new set of sell sheets, brochures, and digital assets for your latest product line. They look fantastic. There’s just one problem: your brokers aren’t using them.

This disconnect represents a massive, expensive problem. Your investment in your food product marketing materials is being wasted, and your brokers are left to fend for themselves when presenting your products to retailers.

The good news is that the issue is rarely the quality of the content. The problem is access. The solution is to stop thinking in terms of files and folders and start thinking about a single, unified platform.

The Black Hole of Sales Content

Where do your marketing materials live right now? If you’re like most companies, it’s probably a combination of a shared drive, links in various emails, and maybe a difficult-to-navigate internal portal. When a broker needs a specific sell sheet or a high-resolution image for a retailer presentation, they have to embark on a frustrating scavenger hunt.

They don’t have time for that. Your brokers are focused on selling, and if they can’t find the right material in the moment of need, they will simply create their own makeshift version or, worse, go into a meeting unprepared. This not only leads to off-brand messaging but also means your professionally designed, compliance-checked food product marketing materials are gathering digital dust. The system you use to distribute content is failing, and it’s costing you opportunities.

The Problem is Your System (Not Your People)

It’s easy to blame a lack of communication between marketing and sales, but that’s rarely the root cause. The real issue is the delivery mechanism. Marketing creates the content, but without a centralized, intuitive way to get it into the hands of brokers, adoption will always be low.

The key is to bridge this gap with technology. You need a single source of truth where all product information—from spec sheets to marketing brochures—lives together. An all-in-one application that is accessible from anywhere, on any device, removes the friction from the process. When a broker can simply open an app, type in a product name, and see every piece of associated marketing collateral, they are far more likely to use the approved materials. You’re no longer asking them to hunt for content; you’re delivering it to them on a silver platter.

The Power of a Single, Searchable Platform

A centralized platform transforms the way your brokers interact with your food product marketing materials. Instead of seeing content as a burden to be located, they see it as a powerful tool to be deployed. Here’s what happens when you make everything accessible in one place:

• Adoption Skyrockets: When materials are easy to find, they get used. Brokers will naturally gravitate toward the path of least resistance, and a simple, searchable app is the easiest path of all.
• Brand Consistency is Maintained: You can be confident that every broker is using the most current, on-brand version of your materials, protecting your brand identity in front of retailers and buyers.
• Sales Conversations Improve: Brokers can walk into meetings fully equipped with professional, compelling content that helps them tell your product’s story effectively, leading to more productive and successful retail placements.

Stop Creating Content That Doesn’t Get Used

You are already investing heavily in creating high-quality food product marketing materials. Now it’s time to invest in a system that ensures they get used. Stop wasting money on content that lives in a digital black hole and start empowering your brokers with the tools they need to succeed.

By centralizing all of your product data and marketing materials into a single, searchable platform, you can finally bridge the gap between marketing and sales. Your brokers will spend less time hunting for spec sheets and more time securing placements for your products, and your marketing investment will finally deliver the returns it was meant to.